UNCANNY 2023
For my FMP (final major project), I created the idea for a horror movie festival based in the north-east, titled UNCANNY 2023. Alongside coming up with the idea for the festival, I also designed the advertising and branding for the event, illustrating and designing aspects such as the advertising poster, horror movie posters, editorial and social media adverts.
For my FMP project, I developed a horror movie festival which I then created all of the advertising and branding for - the main aspects of this project was creating 10 illustrated horror movie posters and a main advertising poster for the festival itself. For the horror movie illustrations, I used a detailed linework style to help add an eerie tone of voice, and I used colours available to me on the risograph printer at university (black, yellow, red, pink, green, blue). By layering the different colours togehter, I was able to create a wide range of shades, adding depth to the illustrations. For the main festival advertising poster, I took inspiration from current design trends and utilised a limited colour palette, as well as grainy textures, to create the abstract shapes for the poster - I then paired this with a contemporary typeface and the logo branding I created for the festival overall. I then also utilised this poster design for both the tickets and some of the merchandise ideas. I utilised a more graphic design approach for the editorial and social media adverts, using an image of the location for the festival, then adding both colour and texture overlays to add a more eerie tone of voice - elements of these were then used throughout the rest of the merchandise designs.