Super Natural
For this freelance project, I was approached by a local vegan bar and resturant to redesign their childrens menu to reflect a more fun and inviting atmosphere. They also comissioned me to redesign an advertisment for a student discount offer they are running, in the form of both an Instagram post format and an A4 poster format.
For the kids menu redesign, I was supplied with the different information to include on the menu and then I was given full creative freedom of the illustrations. I explored two different ideas and this is the one they chose to go forward with - I chose a space theme as it is something that a wide range of children find interesting, and it removes any form of gendered stereotype imagery. I created these illustrations using Procreate and then formatted the text for the menu on Adobe Photoshop. I had a lot of fun creating these illustrations to appeal to a younger audience as it is something that I haven’t done a lot of in the past, but it is definitely something I want to explore more in the future! I am really happy with the layout of the menu as I think that it is easy to navigate, and the illustrations are cute and appealing.
For the design of their student discount advertisment, I was also given creative freedom on how this was going to look. I am really happy with how both of these came out - for the main illustration design, I created some realistic and detailed linework illustrations of a range of different seasonal vegetables on Procreate. For both of these, I then added text on Procreate also including information given to me by the restaurant. I also decided to add a QR code for the poster advertisment that takes you straight to the menu page on the Super Natural website, which cuts out time trying to find the website online or nagivating their Instagram page for the menu as well. For the Instagram post, I added the same information but removed the QR code - their Instagram has a very natural and plant-based theme, so I thought a pale green background worked well to reflect this. Overall, I think that both of these designs work well to advertise the vegan restaurant and appeal to students due to the more minimal yet trendy style of typography and illustration.